PASMA, the world’s leading trade association for the mobile access tower industry, has launched a new scheme which uses Facebook to help more people to find tower training through offering last-minute spaces. This is being promoted using a new A2 Poster featuring Kentec training’s own instructor, James Carter (See Photo).
The scheme allows PASMA’s accredited training companies to use the PASMA Facebook page to post information about any last-minute places available on their training courses. This gives those who need training an industry respected source to reliably find high-standard courses around the country. Through offering a trusted last-minute service online, PASMA hopes to encourage as wide an audience as possible to seek training and understand the dangers of work at height.
PASMA member companies have already begun to take part in the new system, with places regularly offered a week in advance from various well-known training providers around the country. With many of these spaces exclusive to the PASMA Facebook page, visitor numbers have already risen in response.
Ian Fyall, PASMA’s Training Committee Chairman, said: “We believe it is important to continue to press forward with new ways of delivering training to those who need it, especially the smaller companies which have traditionally been the hardest to reach with the safety message.”
He added: “With falls from height continuing to be the number one danger in the workplace, we must make it as easy as possible for people and companies to find training and understand the risks. PASMA believes that new media, with its ability to reach different groups than more traditional methods, can be a large part of that.”
This online scheme is the latest in a series of moves the Association has made to embrace new media. Since creating a new social media role within the organisation this summer it now updates its online channels daily, and regularly produces multimedia content such as online videos. Through this scheme and future projects, PASMA plans to continue to be at the vanguard among trade associations for using technology to widen the safety message.
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